It's never been a more challenging time to be a private practice attorney.

With AI, an unpredictable political environment, the ongoing shortage of legal talent, pricing pressures, client demands, and alarming cases of depression and addiction among our ranks, it takes a lot to be successful. If your firm struggles with internal misalignment or inconsistent engagement among leadership, lawyers, and staff, the survival of the firm may be at stake.

We understand the frenetic pace of private practice law firms, as well as the challenge of remaining focused, strategic, and intentional.

Our integrated approach partners high level strategic thinking with practical execution to yield measurable results. 

Our Story

After a long career in the insurance industry, Wendy was ready for a change.

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She had successfully built an expansive network as well as a significant book of clients from scratch, and had risen to the position of CEO of her firm. For almost two decades, Wendy enjoyed helping clients to mitigate risk and enjoyed a hard-earned reputation as a trusted advisor within the business community of the Baltimore/Washington, D.C. area. After 18 years of constantly battling with insurance companies on behalf of her clients, she became burned out and decided to pivot professionally and pursue a more meaningful career path.​

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StrategyHorse was initially conceived as a business development strategy consultancy, focused on professional services firms that were struggling with growth. Wendy decided to apply the business development tactics she had shared for so many years with clients, friends, and colleagues to boost the strategic growth of law firms, accounting firms, and engineering firms. As professional firms were struggling with the "sales allergies" of their team members, Wendy was able to craft consulting, educational, and coaching programs designed to deliver coveted rainmaking skills and the basic tenets of leadership. ​

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Upon observing the unique challenges facing her law firm clients, Wendy decided to focus on working with small to midsized law firms and their attorneys. Wendy's value to her clients stems from what she refers to as her "street MBA", a formidable combination of transformative experiences stemming from her own struggles with Imposter Syndrome, Professional Stockholm Syndrome, seemingly impossible leadership hurdles, the battle scars of entrepreneurship, and trying to balance a busy work life with the demanding role of being a mom. She aspires to always try to turn challenges into opportunities, and StrategyHorse has been an effective catalyst for much-needed change in the legal space.